Clik here to view.
Generation C: Bridging The Digital Divide
The digital divide generations With the influx of digital natives in the labor market in recent years, a tech-skills divide between the generations is becoming more obvious. We see this rift reflected...
View ArticleClik here to view.
10 Ways That Generation C Impact Us
Generation C: At the Center of Social Transformations At the dawn of 2015, a trend already stands out in social media for the coming months. The new generation of connected consumers, which we now...
View ArticleClik here to view.
Generation C: The Social Benefit of Baby Boomers
With increasing frequency, we hear and read that in the social networks, it is better to focus on the quality of relationships, rather than relying solely on the number of friends and followers. And by...
View ArticleClik here to view.
Generation C: The Rise Of Independent Entrepreneurship
From one generation to the next, we live with the certainty that we will be more successful than previous ones. It’s the lever and the engine of progress, the primary source of motivation for...
View ArticleClik here to view.
Generation C – Towards a New Baby Boom With Generation Z
According to the US Census Bureau, in 2015, the digital natives of Generation Y (75.3 million) will surpass the Baby Boomers (74.9 million) in number for the first time. In comparison, Generation X is...
View ArticleClik here to view.
Generation Z: The Guiding Light of the Digital Age
In a recent article on Sprout Social; Gen Z vs Gen Y: Does the Hype Add Up, Aubre Andrus discusses some highlights from an influential Sparks & Honey study that distinguish the Z generation of...
View ArticleClik here to view.
Training Digital Natives To Be The Leaders Of Tomorrow
Over the past twenty-five years, the rapid development of new technologies, combined with the advent of the Web and social media, have caused a social revolution that now affects each generation. It...
View ArticleClik here to view.
The Social Responsibility of Generation X
A new leadership role in the transformation of organizations In the last 2 years, a large inter-generational transfer has taken place in our society. Baby boomers gradually gave way to new generations,...
View ArticleClik here to view.
Generation C: The 12 Online Consumer Trends in 2016
The New Year promises to be one where the Generation C will have a decisive impact on social and digital transformation of organizations. In 2015, there were several trends for connected consumers. We...
View ArticleClik here to view.
The Many Faces of The Digital Generation
Fragmentation Of The New Digital Generation In an article published in this column last August, I raised the idea that to understand the new digital generation, you have to observe the major social...
View ArticleClik here to view.
Generation C: The Disappearing Digital Divide
Seniors Finally Take the Social Network Train Recently, I came across an article in the New York Times which confirmed what I already observed for some time in my surroundings. In the era of Web and...
View ArticleGeneration C: The Growing Influence Of Connected Consumers
This is part one of a two part series. This part recaps the the growing influence of Generation C – the Connected Consumers. Part two will look to future trends…. The Demographic Impact of Generations...
View ArticleClik here to view.
Gen C: 12 Connected Consumer Trends for 2017-18
Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you...
View ArticleClik here to view.
Generation C: The ¨Tsunami¨ of Independent Entrepreneurship
Today, there is a real boom in entrepreneurship. Co-working spaces are emerging all over the world.. The American giant, We Work already count 75 offices facilities around the world, and will soon open...
View ArticleClik here to view.
The Changing Landscape of Social Media Usage
The 2016 Nielsen Report On Social Media Usage At the beginning of the year, the Dutch survey firm Nielsen published its annual Social Media Report on the use of Internet and social media. It reveals...
View ArticleClik here to view.
What Will Make You See You Need Social Media Today?
Editor’s Note: Our regular readers will, of course, be fully aware of why people need social media today. However, all will know a lot of hold outs. This article is for the people you know, who remain...
View ArticleClik here to view.
How to Adapt to Generational Marketing [Infographic]
We are living in a time when marketing methods are evolving very quickly. Small and Medium businesses are looking for newer ways to find their way through stiff competition. One of the most effective...
View Article
